Search Engine Optimization | SEO Pricing Packages
So
What's a Fair SEO Price?
The price of an SEO campaign involves many steps,
including:
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Industry SEO analysis
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Competition SEO analysis
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Keyphrase research
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Keyphrase selection
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Keyphrase implementation (title tags, meta tags, website
copy, etc)
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SEO linkbuilding
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Search engine submission using sitemaps.xml
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SEO directory submission
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Monitoring and reporting
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View our
Pricing |
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Each is equally important and vital to your campaign. A
good-value SEO campaign from an experienced web developer
should cost $2,500 to $10,000 up front, depending on the
competition and focus of your market.
A lower quote suggests the web developer is not
experienced enough to obtain the results you need. And a
higher quote is a good indication the agency is too large
to offer a competitive price.
Basic SEO Pricing Package (presence on search engines for
relevant terms)
* $1,000 setup / $150 monthly
Advanced SEO Pricing Package (top 5 ranking for specific
search terms)
* $2,000 setup / $250 monthly
Market Leader SEO Pricing Package (no holds-barred,
all-out national SEO blitz)
* $5,000 / $500-$2,000 monthly
Choosing an SEO provider can be a challenging process.
Quotes vary widely; SEO prices range from a couple
thousand dollars to well into five-figures, and it can be
difficult to determine if you are getting your money's
worth.
The reason SEO pricing varies so considerably has to do
with the two types of agencies that sell and price SEO
campaigns, and the way each views SEO price. The two
primary providers of SEO services are advertising agencies
and web developers.
Traditional advertising agencies who have recently decided
to venture into online marketing operate using the
"billable hours" business model for pricing SEO. This
practice began as a way to catalog expenses over a long,
ongoing, multilevel advertising campaign. But it is
impractical for establishing an SEO price.
Advertising account executives price advertising packages
based on the total amount of time that will be required to
complete the client's deliverables, regardless of what
they are. They sell media "campaigns," not services. The
SEO price you pay is for the time of advertising agency’s
creative staff, not the SEO as a product.
Pricing based on time can be very costly and vague. "Time"
can include any action that relates to your project, even
visiting competitors' out-of-date websites. When you sign
up for hourly-based SEO pricing, you are locked into a
contract to pay the time it takes them to complete the
service, regardless of the quality or revisions necessary.
And the larger the ad agency, the higher the per-hour SEO
price.
However, SEO price quotes are much lower at web
development agencies because our business model doesn't
revolve around billable hours.
Web development/internet marketing companies price SEO and
other internet services on a "per-product" basis. The
services are viewed as a product, not the time spent on
them, enabling web developers to price them effectively
up-front (and drastically cut costs).
Unlike ad agencies, most internet businesses begin as the
founder working on the side as a freelance webmaster. As
the operation picks up and the client list grows, the
price-per-hour business model becomes less and less
desirable. It's easier for both client and vendor if a set
SEO price can be established up-front, with any necessary
monthly monitoring reflected in the agreed-upon price.
Web development deliverables (a website redesign, SEO, an
ecommerce shopping cart, etc.) have a standard and
streamlined process of implementation, resulting in
accurate and reasonable pricing. And because our focus is
internet marketing and website development, you know
you’re getting the best possible online SEO presence from
experienced web designers and developers.
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SEO Pricing Packages
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Features |
Basic Plan |
Aggressive Plan |
Market Leader |
Number of
key phrases optimized
(Keyphrases with less than 5M results). |
Up to 30 |
Up
to 80 |
Up
to 150 |
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Web server analysis
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Keyphrase research. |
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Keyphrase
positioning. |
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Meta tags (Title, keyword, desc). |
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Creation of robots.txt file. |
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Creation of Google sitemap.xml. |
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Link building/Link
procurement. |
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DMOZ
submission. |
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Yahoo directory submission. |
Additional $299 |
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Google Analytics setup w/
conversion tracking
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Local search optimization. |
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Setup of website sitemap. |
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Alternate text added to images. |
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Free & paid directory
submissions. |
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Dedicated account representative. |
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Online project management
schedule. |
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SEO consultation. |
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Competitor intelligence report. |
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Copywriting. |
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Pay per click advertising setup. |
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Thematic one way links. |
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Website useability analysis. |
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Keyword position checker
interface. |
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Universal SEO (Video, Maps,
Images, News). |
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PPC landing pages. |
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Integration of blog w/ RSS. |
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Website conversion analysis
implementation. |
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One time campaign investment: |
$1,000 |
$2,000 |
$5,000 |
Progressive monthly
optimization:
(Quarterly discounts available) |
$150 |
$250 |
$500 to $2,000 |
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